Hibs triumphed 1-0 against Rangers on the final day last season to claim their first league title in 18 years.
Glasgow City and Celtic, who finished second and fourth, respectively, will have title aspirations this time around, as will Hibs’ city rivals Hearts.
However, Adams says the continuity in Grant Scott’s squad will stand the champions in good stead.
“I think obviously we’ve got quite a similar squad, we’ve not brought in too many new faces, which I do think helps,” Adams said. “You don’t need to go through that period of getting a team to get to know each other.
“I think it’s just about kind of doing what we did last season. And obviously we’ve got a belief now, quite a lot of belief, given what we achieved last season, that we’re good enough to compete and why not do it again?”
Adams admits she is expecting stiff competition this season, especially after the league was reduced from 12 teams to 10.
“Every season it seems to get more competitive, which is brilliant,” she said. “But we know it’s an extremely difficult task and nobody’s really done that recently, retain the title.
“When I was first joined, there was very much a gap between the teams. But season on season, it’s just improved. And, as a player, as a spectator, it’s brilliant.
“I expect this season to be even more competitive and more exciting than last season.”