Google shared this image of a Pixel phone, likely the upcoming Pixel 10 Pro.
ZDNET’s key takeaways
- Made by Google 2025 streams live Aug. 20 at 10 a.m. PT.
- Watch live on the Made by Google YouTube channel.
- Expect new hardware like the Pixel 10 series and more.
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Every year in late summer, Google holds a “Made by Google” event. This is a hardware showcase where the company unveils its latest devices — such as phones, watches, earbuds, and more. Unlike Google I/O, which is a springtime developer conference focused on software, this event is all about the Pixel and Google gadgets you’ll soon be able to buy.
Yes, there will likely be some software updates, but hardware is expected to steal the spotlight. Here’s how to watch this year’s Made by Google event, plus everything rumored to be announced during the show.
How to watch Made by Google 2025
- Date and time: Wednesday, Aug. 20, at 10 a.m. PT (1 p.m. ET)
- Location: Invite-only event in New York City
- Guests: Jimmy Fallon, Steph Curry, Lando Norris, Jonas Brothers
- Stream: Watch live on the Made by Google YouTube channel
Google is holding the 2025 edition of Made by Google on Wednesday, Aug. 20, at 10 a.m. PT (1 p.m. ET). A teaser posted on X for the event suggested it will be a star-studded event with appearances by Jimmy Fallon, Steph Curry, Lando Norris, and the Jonas Brothers. The in-person event will be held in New York City. Although it’s invite-only, you can tune in online to watch the livestream.
The easiest way to watch is on the Made by Google YouTube channel — the video embed is above. The event will be broadcast in real time, and it will be made available afterward for those who can’t watch live and want to catch up.
What to expect from Google
Here’s a quick rundown of what Google is likely to announce on stage:
Pixel 10 series
Google is expected to launch four new phones: Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and the foldable Pixel 10 Pro Fold.
Also: I’ve bought every flagship Google Pixel phone since the first – but 2025 has me reconsidering
There should be upgrades like Qi2 magnetic wireless charging, a new Tensor G5 chip, and fresh colors including “Moonstone” and “Indigo.” The new Pixel 10 Pro Fold could be the first foldable phone with IP68 dust and water resistance.
Pixel Watch 4
Expect a new Pixel Watch in two sizes (41mm and 45mm). The main change seems to be a revamped charger that lets the watch charge on its side, possibly resulting in faster top-ups and a new nightstand UI. Prices should start at $349 for Wi-Fi models.
Also: These 8 rumored Pixel Watch features make it the Android wearable to beat in 2025
Pixel Buds 2A
Google’s budget earbuds are getting a refresh, too. Leaks suggest active noise cancellation, spatial audio, and a design closer to the Buds Pro 2. They’re expected to cost around $99 in the US and could be available in Iris, Strawberry, and Fog Light colors.
Software and AI
Finally, alongside the hardware, Google is likely to mention Android 16’s Material 3 Expressive design and possibly new Gemini AI tools. Android 16 also includes an upcoming Desktop Mode, currently in beta, that aims to rival Samsung’s Dex by letting the Pixel 10 function as a computer when connected to a monitor. Expect to hear more about this and other software changes at the show.
Also: My 7 favorite new Android 16 features include delights for every Pixel user
