Apple continues to grow PC sales at a rate higher than the PC industry; it now offers premium AI-capable machines at what seem to be increasingly competitive prices, its products work for ages, hold value longer, and are more secure than those from anyone else — and you get free, annual software upgrades.
None of this is hyperbole, all of this is happening, so it’s no surprise that Apple is seeing Mac sales grow at the expense of those who once condemned the company for making toys. These toys have become highly effective business machines, and now the upgrade opportunity has been forced upon them, many in business are beginning to notice.
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