OpenAI is launching a new way for developers to build applications inside of ChatGPT. Starting Monday, users in ChatGPT will be able to access interactive applications from companies like Spotify, Figma, Coursera, Zillow, and Canva. OpenAI is also launching a preview of the Apps SDK on Monday, allowing developers to start building their own applications that could appear in ChatGPT.
OpenAI made the announcement at its annual developer conference, DevDay 2025.
“We want ChatGPT to be a great way for people to make progress, to be more productive, more inventive, to learn faster, to do whatever they’re trying to do in their lives better,” said CEO Sam Altman. “[Apps inside of ChatGPT] will enable a new generation of apps that are interactive, adaptive, and personalized, that you can chat with.”
The new system is OpenAI’s latest attempt to build an ecosystem of apps around its flagship AI product, ChatGPT. The launch follows OpenAI’s previous attempts to let developers build interactive applications such as through its GPT Store. Unlike that product, which asked users to access a separate app store, Monday’s launch puts apps directly in ChatGPT’s responses, and lets users call up different applications in their everyday conversations. This gives developers better distribution for the apps they build, and aims to make a richer experience for users in ChatGPT.
By calling out the names of different apps, users can draw in content from a variety of services. For example, ChatGPT users can say “Figma, turn this sketch into a workable diagram” to call up the Figma app. Users can also call up the Coursera app by asking, “Coursera, can you teach me something about machine learning.”
ChatGPT will also surface relevant apps when they could be helpful to a user. If someone asks for a playlist for a party this weekend, ChatGPT may call up the Spotify app in the conversation.
OpenAI says the new system is built using the Model Context Protocol (MCP), which allows developers to connect their data sources to an AI systems. ChatGPT apps can also trigger actions, and render a fully interactive UI in the chatbot’s responses. Certain apps are able to display videos in ChatGPT, which will be pinned to the top of the web-page and can be altered based on user requests.
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If users are already subscribed to a product, they’ll be able to login to their account directly in ChatGPT to access certain features. Altman also says OpenAI will support ways to monetize apps inside of ChatGPT in the future, including through the company’s recently launched Instant Checkout feature in ChatGPT.
