LIFE’S biggest moments you’ll never forget include holding your newborn, seeing your child’s first steps – and getting the keys to your first home, according to new research.
The study, conducted across the UK, revealed the memories Brits treasure most – with events like driving solo, falling in love, and a child’s first day at school all ranking high.
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The poll of 2,000 adults also found people in the UK experience around five unforgettable moments each year.
Saying goodbye to a loved one and hearing a child say their first words also made the top 25.
Other standout moments include passing exams, learning to ride a bike, and being told “I love you” for the very first time.
“These simple yet powerful experiences often stay with us for life.
The research was commissioned by Samsung to celebrate the launch of the Galaxy Z Fold7 – its slimmest foldable phone yet, built for capturing life’s biggest (and smallest) memories.
As part of the campaign, the tech giant released a touching poem, Life Unfolds Fast, written by Georgie Jones and narrated by Martin Kemp.
The accompanying film showcases real-life moments from people of all walks of life – and intimate snapshots from Martin’s own family history.
Martin Kemp said: “Some of my life’s greatest memories are those simple moments at home – playing with my kids in the garden, holding Harley and Roman as babies, and singing with my wife in the car.
“These are moments that truly define our lives.
“Sharing these personal glimpses allows people to see how small, intimate moments become the big memories we want to go back to over again.”
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The majority of adults (76 per cent) said unforgettable experiences shape who we are, while 85 per cent regularly look back at special memories on their phones.
Whether it’s to lift their mood, reflect on happy times, or share with loved ones, phones have become the modern memory box.
In fact, 60 per cent said their digital memories are just as precious as physical keepsakes like photo albums or letters.
But it’s not all picture-perfect. Nearly half of those surveyed admitted they worry about forgetting key life events.
For 46 per cent, the biggest concern is losing memories involving loved ones – such as family milestones or meaningful conversations.
That’s why so many turn to their phones, with 41 per cent using photos and videos to hold onto those treasured experiences.
However, 49 per cent confessed they feel anxious when their phone storage gets full, fearing they might miss capturing something important.
The average Brit replays special videos or looks at meaningful photos about four times a month.
And some are proper memory collectors – with one in eight claiming to have more than 10 hours of footage saved on their phone.
Looking ahead, the most anticipated future milestone is seeing someone close to them achieve something they’ve worked hard for – from graduating to landing a dream job.
Annika Bizon from Samsung said: “Our research shows that over 40 per cent of us take photos and videos for the sole purpose to not forget our best memories.
“It allows you to capture and revisit the memories you never want to forget, feeling their warmth and emotion time and time again.”
The campaign encourages people to reflect on their own milestones – big or small – and not to let life’s most precious moments pass unnoticed.
Because sometimes, it’s not just the big wins we remember most – but the quiet, everyday moments that unfold in between.
TOP 25 UNMISSABLE MOMENTS:
1. Holding your newborn baby for the first time
2. Watching your baby take their first steps
3. Holding the keys to your first home for the first time
4. The last goodbye to a loved one
5. Your child’s first day of school
6. Falling in love for the first time
7. Witnessing a child’s first words
8. Driving a car on your own for the first time
9. Being told “I love you” and saying it back
10. Being proposed to – or proposing to someone
11. Seeing your family all together in one place
12. Listening to your baby’s heartbeat during a pregnancy scan
13. Watching someone you love achieve something they’ve worked hard for
14. Seeing the Northern Lights or witnessing a rare natural phenomenon
15. Graduating from school or university
16. Reaching a goal you’ve worked towards for years
17. Watching a child in your life perform in a school play
18. Hugging / being reunited with someone you haven’t seen in years
19. Seeing a loved one return home safely after time away
20. Getting your first job offer
21. Walking out of work on your last day before retirement
22. Bringing a new pet home and welcoming it into the family
23. Watching your favourite sports team win in a big match
24. Completing something you never thought you could do (e.g. a marathon)
25. Saying goodbye to your pet
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