The real-world application of Artificial Intelligence (AI) on the audiovisual industry – controversies aside – will take center stage at Madrid’s Iberseries & Platino Industria on Oct. 1. Organized by the Madrid Audiovisual Cluster, an economic interest group comprising over 100 Madrid-based companies, the workshop will study seven case studies, some from members of the Cluster.
The intent is to study how AI can be a useful tool rather than delve into how it could be replacing jobs, according to Iberseries director Samuel Castro.
Topics to be covered include:
- Marketing strategy and distribution of audiovisual content;
- Workflow management for scripted and unscripted audiovisual productions;
- Artificial Intelligence applied to VFX and post-production in fiction and advertising;
- Visibility of web content in the new ecosystem shaped by AI engines and large language models,
- And creation of sports audiovisual content
Moderator Henar León, a technology expert specializing in the cultural sector, will guide the workshop and facilitate dialogue among the participants.
These are:
Brandominus – Víctor Guerra – CEO
A Spanish digital marketing agency specializing in data-driven strategies. Its methodology combines creativity, data and analytics to deliver marketing strategies that are 100% results-oriented. They serve as a strategic agency for the Spain Film Commission and the Madrid Audiovisual Cluster, among other organizations. “Our participation in the panel is about the importance of AI in the visibility of brands and audiovisual content on search AI engines and on how the AI boom has changed the way we show up in search results – and what we need to change to adapt to the new search-ranking paradigm,” says Victor Guerra, CEO.
El Ranchito – Manuel Ramírez – President
Leading Spanish VFX studio known for visual effects work in productions such as “Game of Thrones” and “Society of the Snow.” Founded in 2004 by Félix Bergés and a team of top VFX professionals, El Ranchito is a Madrid and Barcelona-based studio known for delivering world-class visual effects with creativity, precision and collaboration at its core. With over 200 artists, the studio tackles global projects across film, TV and advertising. El Ranchito is part of Pitch Black Company, alongside Folks and Rising Sun Pictures, forming a global network of 1,400+ artists across 14 cities including Los Angeles, London, Montréal, Mumbai and Bogotá. “El Ranchito was born from the dream of creating a space where experience, knowledge, and teamwork would be at the heart of everything we do,” says Ramírez.
Metropolitana de Muntatges – Ramón Arteman – Director
A Barcelona-based post-production studio founded in 1995, with additional facilities in Madrid. Specializing in visual effects, CGI, color grading, and compositing, the company serves the advertising, film, and television industries. Known for its technical precision and creative expertise, Metropolitana offers end-to-end post-production services, including on-set supervision and previsualization. With a team of 25–50 professionals and nearly 30 years of industry experience, the company has built a solid reputation in Spain’s audiovisual sector. Metropolitana is also part of a select group of high-end post-production studios trusted by major agencies and producers for complex visual storytelling.
Moments Lab – Sofía Schenone – Sales Manager
Platform that uses AI to turn information into clear, actionable summaries, streamlining audiovisual production. The leading AI-driven video discovery company will announce the launch of Discovery Agent, an AI-powered tool built to help producers, creatives and video teams swiftly locate key scenes and standout moments across their media libraries. “By reducing the time spent sourcing key moments, Moments Lab enables teams to scale workflows, boost creativity and generate new revenue. The company’s new Discovery Agent introduces chat-based search, advanced semantic understanding and contextual insights to fuel high-impact storytelling,” says Schenone.
Pendular – Carlos Ballesteros – Co-Founder & CEO
Startup that applies AI to generate real-time statistics, analysis and visualizations for sports events. The Madrid-based AI company is transforming how sports content is created, distributed, and monetized, it notes. Its platform automates video production from live and archive footage, enabling rights holders to scale content delivery, engage fans and generate new revenue streams. Trusted by organizations such as the Australian Open and Premier Padel, Pendular combines cutting-edge technology with sports expertise to help clients maximize the value of their media assets efficiently and at scale. Says Ballesteros: “We’ll discuss how Pendular uses AI to generate real-time sports highlights using AI for broadcasters and leagues like the Australian Open.”
TBS – Telefónica Group – Óscar del Castillo (Head of Sports News) & Abel Muela Guerra (Head of Social Media for Sports)
Part of the Telefónica Group, one of Europe’s biggest telecoms, it specializes in entertainment and sports audiovisual content creation, production and distribution. The company offers a wide range of services including live sports broadcasting, streaming, technical production (studios, lighting, equipment), satellite and managed IP transmission and full production for specialized sports TV channels. In a joint presentation with Óscar del Castillo, Guerra will discuss the development of an AI-driven project for generating sports highlights on Movistar Plus+. “I will provide a practical demonstration showing how this AI tool automatically produces content for both the TV platform and Movistar Plus+ social media channels,” says Guerra.
The Film Agency – Sarah Calderón – CEO
An international marketing agency with over 12 years of experience in the audiovisual industry, working across films and series. It operates throughout the entire lifecycle of a project — from early development, through its Think Early department, to the launch phase, with the support of its Think Visual and Engagement departments. Its services include tailored marketing strategies, the creation of premium visual materials (such as trailers, posters, promos, digital assets, and pitch decks) and digital campaigns during festivals and releases. In addition, its Think Data department offers data-driven services designed to support decision-making processes. “I will be presenting some case studies about how we use AI in early stages marketing. It is becoming central for our audience-oriented strategies, data-driven solutions and pitch decks,” says Calderón.
