A SAVVY shopper has left fashion fans stunned after bagging a “gorgeous” event-ready dress at Asda for just £3.
The bargain-hunter, @finchofautismlife took to TikTok to show off the stunning satin dress from George at Asda.
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She dared viewers to guess how much she paid. Most assumed it was a higher-end buy, with its classy silhouette and flattering fit.
But in a follow-up video, she revealed she’d actually paid just three quid after spotting it on a secret in-store clearance rail.
She said: “I’ve got an event in November and this dress is absolutely perfect and it only cost me £3. I couldn’t believe it.”
The shopper wasted no time snapping it up, calling it a “must-have” for autumn and winter occasions.
And fans are totally obsessed.
“You look stunning,” one viewer gushed.
Another said: “Wow, I love it, that dress is gorgeous!”
A third fan couldn’t believe it, they said: “Asda? You’re joking.”
Although the dress was scanning for £3 in store, it is discounted to £15 online.
It seems this is just the latest win for George at Asda, the supermarket’s in-house fashion label that’s quickly become a go-to for fashionistas on a budget.
The label regularly delivers viral wardrobe hits that look way more expensive than they are.
Last week, shoppers were sent into a frenzy over a sweet broderie anglaise white mini dress, reduced from £22 to just £15, with rave reviews calling it “classy”, “lightweight” and the “perfect fit”.
Others have gone wild for a £20 floral dress hailed as “perfect in every way” , ideal for summer weddings or garden parties, while a £12 leopard print denim shirt dress became a best-seller thanks to its comfy oversized fit and transitional style.
But the £3 event dress might just take the crown for the best fashion bargain yet.
So if you’re in the market for an affordable outfit that’ll turn heads without emptying your wallet, it might be worth swinging by your local Asda and checking the rails.
The buzz comes after Asda launched its first-ever stand-alone George store in Leeds earlier this year, which could be rolled out nationwide if it proves a hit.
The new store, which opened on Saturday, May 10, in the old Asda Living unit at Crown Point Retail Park, is a dream come true for George fans.
It’s packed with affordable fashion, stylish homeware, must-have toys, and adorable baby gear, plus a brand new café to keep you fuelled mid-shop.
There are currently 30 Asda Living stores in the UK, but the supermarket giant is testing the waters with this new George-only concept.
Bosses are expected to make a decision later this year on whether more will launch across the country.
The George brand, first launched in 1989 by fashion guru George Davies, changed the game as the UK’s first supermarket clothing label.
By 2004, it had become the nation’s biggest clothing retailer, and today it’s still going strong, racking up 260 million visits a year to its site and stocking shelves in 560 stores.
How to save at Asda
Shop the budget range
Savvy shopper Eilish Stout-Cairns recommends that shoppers grab items from Asda’s Just Essentials range.
She said: “Asda’s budget range is easy to spot as it’s bright yellow! Keep your eyes peeled for yellow and you’ll find their Just Essentials range.
“It’s great value and I’ve found it has a much wider selection of budget items compared to other supermarkets.
Sign up to Asda Rewards
The savvy-saver also presses on the importance of signing up to Asda’s reward scheme.
She said: “Asda Rewards is free to join and if you shop at Asda you should absolutely sign up.
“As an Asda Rewards member, you’ll get exclusive discounts and offers, and you’ll also be able to earn 10% cashback on Star Products.
“This will go straight into your cashpot, and once you’ve earned at least £1, you can transfer the money in your cashpot into ASDA vouchers.
We’ve previously rounded up the best supermarket loyalty schemes – including the ones that will save you the most money.
Look out for booze deals
Eilish always suggests that shoppers looking to buy booze look out for bargain deals.
She said: “Asda often has an alcohol offer on: buy six bottles and save 25%.
“The offer includes selected bottles with red, white and rose options, as well as prosecco. There are usually lots of popular bottles included, for example, Oyster Bay Hawkes Bay Merlot, Oyster Bay Hawkes Bay Merlot and Freixenet Prosecco D.O.C.
“Obviously, the more expensive the bottles you choose, the more you save.”
Join Facebook groups
The savvy saver also recommends that fans of Asda join Facebook groups to keep in the know about the latest bargains in-store.
Eilish said: “I recommend joining the Latest Deals Facebook Group to find out about the latest deals and new launches in store.
“Every day, more than 250,000 deal hunters share their latest bargain finds and new releases.
“For example, recently a member shared a picture of Asda’s new Barbie range spotted in store.
“Another member shared the bargain outdoor plants she picked up, including roses for 47p, blackcurrant bushes for 14p and topiary trees for 14p.”
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