Cracker Barrel first removed Uncle Herschel and its iconic barrel from its logo but then reversed their decision after many conservatives voiced their anger and vowed never to step foot into this “woke” restaurant again. If they thought that new logo was woke, it’s a good thing they never got to see the new slogans Cracker Barrel was about to introduce.
Southern Comfort Without the Southern Discomfort.
Biscuits, Gravy, and a Side of Social Justice.
Pancakes Without the Patriarchy.
Where Every Biscuit Identifies as Gluten-Free.
Pecan Pie Without the Plantation Vibes.
Our Sweet Tea Has No Bitter Past.
Trans Fats? No. Trans Rights? Absolutely!
Gravy That’s as Progressive as It Is Lumpy.
The Only Thing Segregated Here Is Trash and Recycling.
We Removed the Barrel. It Was Full of Microaggressions.