Since its release last month, the singer’s latest Ego Death at a Bachelorette Party track has been inescapable
Hayley Williams‘ blistering new song “Parachute” has been everywhere lately — from TikTok edits to Reddit threads, and even racked up 4 million streams on Spotify. Now, the singer has released the official video for the song, which arrived on Aug. 28 as part of the musician’s official release of her third solo LP Ego Death at a Bachelorette Party. (A month earlier, Williams dropped the project as 17 separate singles.)
The video finds Williams in a blur of color as she spins around a dark room and dances her catharsis out over the song’s heart-wrenching lyrics. Directed, filmed, and edited by Zachary Gray, who photographed the album cover art for Ego Death and directed the title track’s music video, the “Parachute” video was partially shot in the U.K. “Special thank you to Bristol Northern Soul Club for letting us crash your party,” Williams wrote in an Instagram post.
The “Parachute” visual is the third video Williams has released from her latest project. Last month, just before the official release of Ego Death, Williams shared the music video for the melancholy number “Glum.” The visual was co-directed by Paramore‘s Zac Farro along with AJ Gibboney and shot on 35 mm Kodak film. At the beginning of August, the musician dropped the old-school, camcorder-inspired visual for the album’s title track.
Beyond new visuals and offerings from Ego Death at a Bachelorette Party, Williams recently teamed up with David Byrne. She is featured on Byrne’s latest album Who Is the Sky and paired up with the rock icon for the soundtrack of Netflix’s Roald Dahl adaptation The Twits.
This fall, Williams will participate in Rolling Stone’s Musicians on Musicians event. May the summer of Hayley Williams extend into the next season.
