Modelo has been America’s favourite beer ever since Bud Light enraged conservative imbibers in 2023 with a “woke” social-media campaign featuring a trans woman. Now Constellation Brands, which owns the Modelo brand in America, also finds itself a victim of the country’s rightward lurch. According to the company, Hispanic customers, who make up half its total, are staying home and drinking less as they fear being swept up in the federal government’s mass deportations.
Trending
- TechCrunch Mobility: Uber everywhere, all at once
- Cursor admits its new coding model was built on top of Moonshot AI’s Kimi
- The SEC drops its four-year-old investigation into EV startup Faraday Future
- Do you want to build a robot snowman?
- Elon Musk unveils chip manufacturing plans for SpaceX and Tesla
- An exclusive tour of Amazon’s Trainium lab, the chip that’s won over Anthropic, OpenAI, even Apple
- Are AI tokens the new signing bonus or just a cost of doing business?
- Why Wall Street wasn’t won over by Nvidia’s big conference
