New Spinoff Of ‘The Pitt’ Follows Heroic Workers At Pharmaceutical Ad Agency

BURBANK, CA—Piggybacking on the success of the Emmy-winning series, HBO Max announced a new spin-off of The Pitt Tuesday that portrays the struggles faced by heroic workers at a pharmaceutical ad agency. “Fans of The Pitt will love The Pitt: Direct-To-Consumer, an adrenaline-pumping new drama that follows the hardworking men and women at the PittermanMadison Group—or, as they like to call it, ‘the Pitt,’” said HBO CEO Casey Bloys, who confirmed that the 15 episodes of the show’s first season would chronicle 15 hours of real time, capturing the rat-a-tat intensity faced by creative professionals as they work relentlessly to complete a 30-second spot for AstraZeneca. “These people are healthcare heroes. Their work is thankless and grueling, but nevertheless, they soldier on. The series will also take on hot-button issues such as how can antipsychotics be better marketed to Gen Z? And how fat is too fat to star in a GLP-1 ad?” The network has already released a teaser trailer for the new series in which two copy supervisors are seen getting into a screaming match over a psoriasis jingle.