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If you aren’t looking to flock to one of the 500 Target stores opening at midnight on Oct. 3 to sell copies of Taylor Swift‘s “The Life of a Showgirl” album, you’re in luck: the retailer is also selling exclusive album variants on their website, now available to pre-order.
Target, which has a longstanding relationship with the popstar, is selling three compact disc editions with unique album art (“It’s Frightening,” “It’s Rapturous” and “It’s Beautiful”), each with a fold-out poster, collectible cover and disc art and never-before-seen photos and lyrics. Also available is an exclusive Sweat and Vanilla Perfume CD and vinyl.
PRE-ORDER
Sweat and Vanilla Perfume Edition – CD or Vinyl
These editions carry the same subtitles and cover artwork that Swift previously used for three CDs that were only available in her webstore, and quickly sold out; it’s unclear whether the Target editions have any exclusive packaging elements (apart from losing the trinkets that were advertised with the D2C versions). You can check out a rundown of all of the album’s variants (so far) here.
Swift announced her 12th studio album on Aug. 11, hours after posting a mysterious countdown on her website. It also came just after Travis Kelce revealed that Swift would be appearing as a guest on his “New Heights” podcast, which we now know preceded their engagement.
“The Life of a Showgirl” also comes after a milestone in Swift’s career. In May, she announced that she had purchased her catalog of recordings initially released through Big Machine Records. She retained ownership from Shamrock Capital for a rumored nine-figure sum, revealing that she will be reissuing her old albums that were first sold by Big Machine against her wishes in 2019.
Pre-order Target exclusive CD and vinyl variants here.
