For fifteen years or so, I’d been kicking around the idea of resurrecting the artist-apprentice model that reigned in the art world for hundreds of years.
Again and again, I’d heard from young people who lamented the astronomical and ever-rising cost of art school. For many college-level art programs, the total cost to undergraduates is now over $100,000 a year. I hope we can all agree that charging students $400,000 for a four-year degree in visual art is objectively absurd. And this prohibitive cost has priced tens of thousands of potential students out of even considering undertaking such an education.
For years, I mentioned this issue to friends in and out of the art world, and everyone, without exception, agreed that the system was broken. Even friends I know who teach at art schools agreed that the cost was out of control, and these spiraling costs were contributing to the implosion of many undergraduate and postgraduate art programs.
Then I brought it up with JD Beltran, a longtime friend prominent in the San Francisco art scene, who herself was suffering under the weight of $150,000 in art-school debt, which she’d incurred in the late 1990s. She’d been carrying that debt for thirty years—for a degree in painting she got in 1998 from the San Francisco Art Institute—and together we started mapping out an alternative.
It’s important to note that the current model for art schools is very new. For about a thousand years, until the twentieth century, artists typically either apprenticed for a master artist, learning their trade by working in a studio, or attended loose ateliers where a group of artist-students studied under an established artist, and paid very little to do so. These students would help maintain the studio, they would hire models, they would practice their craft together, and the studio’s owner would instruct these students while still creating his own work—usually in the same building.
Somehow, though, we went from a model where students paid little to nothing, and learned techniques passed down through the centuries, to a system where students pay $100,000, and often learn very little beyond theory. A recent graduate of one of our country’s most respected MFA programs—not in the Bay Area—told me that in her third year as an MFA student, she paid over $100,000 in tuition and fees, and in exchange, she met with her advisor once every two weeks. That third year, there were no classes, no skills taught—there was only a twice-monthly meeting with this advisor. Each meeting lasted one hour. Over the course of that third year, she met with this advisor twenty times, meaning that each of these one-hour sessions cost the MFA student $5,000. And during these sessions, again, no hard skills were taught. It was only theory, only discussion. At the rate of $5,000 an hour (and of course her instructor was not the recipient of this $5,000/hr!) This seems to be an inequitable system in need of adjustment.
So JD Beltran and I started thinking of an alternative. For years, it was little more than idle chatter until one day in 2022, I was biking around the Embarcadero, and happened to do a loop around Pier 29, and because one of its roll-top doors was open, I saw that it was enormous, and that it was empty.
JD and I started making inquiries with the Port of San Francisco, a government agency that oversees the waterfront. They’re the agency that helped the Giants ballpark get built, who helped reopen the Ferry Building, and made it possible for the Exploratorium to relocate from the Palace of Fine Arts to their current location on the waterfront. In the forty years since the collapse of the wretched highway that used to cover the Embarcadero, the Port of SF has done great things to make that promenade a jewel of the city.
JD and I started meeting with the Port back in 2023. In particular, Amy Cohen and Scott Landsittel encouraged us to write up a proposal, and early on they matched us up with the Community Arts Stabilization Trust, an SF nonprofit dedicated to helping arts organizations stay in the city. David Keenan and Ken Ikeda at CAST became our partners in navigating the complex zoning and permitting requirements for those tenants inhabiting the piers.
The core of our proposal was this:
- Ten established artists would get free studio space in the pier. At a time when all visual artists are struggling to find and keep studio space in this expensive city, this free studio space would help some of our best local artists stay local.
- In exchange for this free studio space, these ten established artists would agree to teach a cohort of twenty emerging artists, who also would be given free studio space in the pier.
That was the core of the idea. Simple, we hoped. And it would bring thirty visual artists all to Pier 29, to learn from each other, and the emerging artists would get a world-class, graduate-level education. And because thirty artists would be occupying the pier, the staffing required to maintain the program would be minimal. The thirty resident artists would become caretakers of the space.
Thus began fourteen months of meetings, proposals, and permitting discussions. The Port’s staff were encouraging, because that part of the Embarcadero is a very quiet zone, with few restaurants or cafés—and those who were there, struggle. (The famed Fog City Diner of Mrs. Doubtfire, recently went under.) But finally, after fourteen months and thousands of hours put in by Art + Water and CAST, the Port and the City granted us a lease on Pier 29. We are paying rent, and will split the space up. Art + Water will use 70,000 square feet of the pier, and CAST will occupy 30,000, which they will use for their own programming.
OUR NEW MODEL, WHICH IS A VARIATION ON THE OLD MODEL
For the educational component of the Art + Water program, I did some napkin math and discovered something so simple that I assumed it couldn’t work: If each of these ten established artists taught just three hours a week, together they would provide these twenty emerging artists with thirty hours of instruction per week. These three hours wouldn’t put too great a burden on any one of the established artists, but the accumulated knowledge imparted each week by these ten established—and varied, and successful—artists would be immeasurable. And they would be able to do it for free.
And because the thirty artists, established and emerging, would be sharing one pier, they’d be able to consult with each other regularly, even outside of class hours, and more mentorship and camaraderie would occur organically. (One of the strangest things about many advanced art-school programs is how distant the teachers’ and students’ studios are from each other. For hundreds of years, apprentices were able to see, and even participate in, the making of the established artists’ work. Now, that’s largely lost. Professors work across town, or in distant cities; the two practices are miles apart, and so much knowledge is never transferred. When BFA and MFA students are around only other students, they can’t see how successful working artists make their art, or indeed how they make a living.)
With Art + Water, the hope was that if these emerging artists had their studios right next to successful artists, they could see how the work was created, they could ask questions, and they could even assist (just as apprentices used to assist the master artists). Infinitely more knowledge would be transferred through this proximity than could ever be in a classroom-only program.
So when I did my 3 × 10 = 30 napkin math, JD Beltran, who had not only gotten an MFA from the San Francisco Art Institute but had also taught at SFAI, the California College of Art, SF State, and Stanford, shocked me by agreeing that my napkin math made sense to her, too. So we kept pressing on.
Next, we had to think of who might head up this group of established artists. We needed a Head of Resident Artists, and immediately, JD thought of Ana Teresa Fernandez, whom she had taught at SFAI back in the day. We both admired Ana Teresa’s work, her bold vision, her strong moral compass, and her ability to excel in a variety of media, from oil to sculpture to site-specific outdoor art on a grand scale. So we called Ana Teresa, and were in the middle of explaining the program when she interrupted us to accept. Because she, too, had struggled to find US programs that taught the skills and techniques she wanted to learn, she found herself seeking out classes in Florence, where she studied in an atelier not unlike the one we were planning. Anyway, Ana Teresa was in.
Over this past summer, Ana Teresa and JD put together an extraordinary group of SF artists who agreed to be the first group of artist-educators at Art + Water. They are Jet Martinez, Taraneh Hemani, George McCalman, Jenifer Wofford, David Wilson, Travis Somerville, and Paul Madonna. Ana Teresa and JD, along with Head of Studios Sherry Knutson, will have their studios at Pier 29, too, and will teach alongside this first cohort.
This group of resident artists represents a phenomenal range of practices, but they all share one thing: a dedication to the Bay Area and a strong desire to create a new and more equitable model of art education. They will each move their studios into Pier 29 this spring, and they are currently putting together a rigorous one-year curriculum for the twenty emerging artists who will learn from them.
About those emerging artists: Soon on the Art + Water website and social media platforms, you’ll see directions for how to apply. Ana Teresa, JD, and the other resident artists will be looking for twenty San Francisco aspirants of any age (truly any age, please apply if you’re 78 and never had the chance to go to art school). These aspirants will receive what will be one of the most thorough art educations anywhere in the United States. The program will take place over one year and will cover every hard skill an artist working in two-dimensional art could want to learn. In an era when it’s exceedingly hard to learn what the Old Masters knew, Art + Water will impart those skills. These emerging artists must know how to draw, and from there, they’ll be taught everything Rembrandt was taught. After learning these hard skills, these artists can and will create work in any media, in any style. But we feel it’s important that they know the hard skills taught for centuries.
To be sure, the established artists working at Art + Water are not classicists. Jet Martinez is not a stodgy classicist. Jenifer Wofford is not a traditionalist. And yet everyone teaching at Pier 29 knows that these hard skills are crucial in helping an emerging artist develop their unique practices, and in preparing them to make an actual living in the visual arts.
Speaking of that:
ART + WATER’S GALLERY SPACE AND STORE
Pier 29 will feature about 10,000 square feet of gallery space that the established and emerging artists will be able to use whenever they choose. If one of the resident artists wants to have a show of recent work, they only have to reserve the space they need. If a group of artists wants to have a show together, same thing. Save the space, hang your work, put on a show.
These gallery spaces will be maintained by the thirty artists at the pier, and managed by Sherry Knutson,. Sherry has twenty years of experience managing the studios at SFAI, so we are lucky to have the most experienced person possible in making sure that the studios are well-maintained and safe, and that the gallery spaces are, too.
In these galleries, the thirty artists will be able to sell their work—everything from works on canvas to postcard reproductions, from original prints to books and T-shirts. And because these galleries will face the Embarcadero, we expect thousands of visitors a week to drop by to see what some of the best artists in San Francisco are making.
RENTABLE AND BORROWABLE SPACE FOR OTHER ORGANIZATIONS AND GALLERIES
There will also be gallery space available for local nonprofits, arts organizations, and local galleries. If you had a gallery that was priced out of your brick-and-mortar space, come to Art + Water and reserve gallery space with us. If you’re Creativity Explored, we want you to put on shows at Pier 29. If you’re the Minnesota Street Projects or ICA or Yerba Buena or the Asian Art Museum, we want to be your go-to satellite space. Anyone who wants to learn more about this available space, please email [email protected].
We want these galleries to be as lively and varied as we see at the Fog Art Fair and similar events at Fort Mason Center. Fort Mason, of course, is a great inspiration to us at Art + Water. How they do what they do is an astonishing mystery to us, but we look at their model of maintaining an endlessly convertible space as our north star. We have already been bugging them for advice, and we will continue to do so.
The piers in San Francisco are magical places, and Fort Mason has shown how they can be radically welcoming and constantly surprising community spaces, too. We want everyone to feel welcome to Pier 29, to wander the galleries, to visit our artists, to hear talks, and take free classes. Which brings us to:
FREE TALKS AND CLASSES BY VISITING ARTISTS AND CURATORS
With the help of JD, René de Guzman—his role will be laid out in a second—Ana Teresa, Sherry, and our resident artists, we’ve assembled what we think is a truly stunning list of visiting artists, all of whom believe in our model and have agreed to visit Art + Water in our first year. These visiting artists will be announced this week on our other digital delivery systems.
These visiting artists might come for an hour to share their expertise with our emerging artists. They might teach, then give a public talk. They might hold a large-scale public demonstration open to all. Or all of the above. Please keep up with the Art + Water website and other platforms to keep apprised of the schedule for these events.
There will be something happening every single day.
WENDY MACNAUGHTON AND DRAW TOGETHER
It is truly embarrassing that it’s taken me this long to talk about Wendy MacNaughton, who has done unprecedented work in making drawing and painting accessible to hundreds of thousands of would-be artists of all ages all over the world. Very early in the process of creating Art + Water, JD and I asked Wendy if she would consider heading up the public classes for the public, for kids, families, and schoolkids in particular.
Wendy agreed, and so we’ll have approximately 7,500 square feet dedicated to a wide open space where anyone—kids, K-12 groups, even families who have just disembarked from the cruise ship dock next door—can come in and take free classes or simply sit and draw. There will be free demonstrations, group projects, and a wide array of events that will draw in classes from Bay Area schools. Our hope is that kids on a field trip to the Exploratorium would spend the morning there, eat at the Ferry Building, and then spend the afternoon with Art + Water. Families, too—we want to be another reason for people to visit the city and support local businesses.
Which brings us to how we’ll pay for it all.
OUR EXHIBITION HALL CURATED BY RENE DE GUZMAN
Art + Water’s most public-facing element will be a 20,000 square-foot exhibition hall where René de Guzman, one of the most experienced curators in the country, will curate ticketed shows that will help cover our costs and bring more people to the pier. René headed up the visual arts programs at Yerba Buena Center for the Arts, then ran the Oakland Museum of California for ten years. Now he’ll be bringing the same bold and accessible shows to Pier 29.
The first show will be dedicated to the work of iconic musician and filmmaker Boots Riley. Though Riley’s films are groundbreaking works of surrealism, he’s also a fan of practical effects, using old-school methods to achieve the kinds of shots now commonly created digitally. He uses miniatures, maquettes, forced perspective, and beautiful sets. The exhibit will bring together Riley’s costumes and sets from Sorry to Bother You, props from I’m a Virgo, and even a twenty-foot ball of anxiety from the upcoming I Love Boosters. That film comes out in May of 2026, and our hope is to open this exhibition in time to coincide with this opening. Boots is just as dedicated as we are to giving visitors a peek behind the curtain of filmmaking, so there will be a slew of classes, demonstrations, and public events in conjunction with this show. I promise you it will be unlike anything you’ve ever seen.
And because we know how expensive it is for educators to arrange field trips, we’ll be offering mini-grants to teachers who need help bringing their students to the show. If you’d like information about that program, please email our program assistant, Jacksaline Perez at [email protected].
The tickets to these exhibits will be affordable to all. We will never forget that a family of four shouldn’t have to pay $100 to see an art show (or any show). At Art + Water, there will be steep discounts for students, seniors, and families. The pricing will be rational and fair.
Subsequent shows will be devoted to the work of Maurice Sendak (and his love of Mozart and the stage), Maira Kalman (imagine her populating 20,000 square feet with her inimitable versions of the creatures of the world), and the Riot Grrrls (including a concert series, reproductions of thousands of zines, and the materials to make thousands more). I could go on about each of these shows, but I’m seeing that I’m already at 3,500 words, and who reads 3,500 words on a website?
LAST FEW THINGS
- Our design and buildout will be overseen by WRNS Studios, one of the great architectural firms in SF. They’re located not far away, just off South Park, and they handled, pro bono, the stunning designs for 826 Valencia’s second and third campuses—in the Tenderloin and Mission Bay. Together, our plan is to make Pier 29 a bold, maximalist place full of color, both welcoming and startling to the eye.
- Helping make it weird will be the unprecedented Kristin Farr, who has already created a gigantic still life—a bowl of fruit bigger than a truck—and will build a twenty-foot-long couch that will be the centerpiece of our living room/event space. Know this: Scale will be addressed and attacked at Pier 29.
- Flora Grubb has agreed to help fill our big empty pier with plants, vines, and, most of all, trees. Because the pier is filled with light but currently devoid of warmth, we want to create an indoor forest that will give the space the urgent breath of the natural world. Artists deserve organic spaces—and wouldn’t it be nice to depart, for a moment, from white walls and right angles?
- If all goes to plan, Art + Water will also be home to the first café opened by Mokhtar Alkhanshali, the hero of The Monk of Mokha and the man who reasserted the prime role of Yemen in the history of coffee. For years, Mokhtar’s been talking about creating a comfortable, 19th-century style coffee experience, where visitors can luxuriate in a space filled with rugs, pillows, tapestries, silver, copper, and gold. Not a Spartan coffee shop where you get your email; this will be something slower, something more elegant and free of screens and stress, but full of the smell of good food and good coffee. Because our stretch of the Embarcadero is weirdly free of cafés—or any coffee, period—Mokhtar’s creation will be most welcome.
- Art + Water is a small nonprofit and needs donations. If you’d like to help this project, please write to Rebecca Teague, our extraordinary Development Director, at [email protected]. Rebecca used to be a punk rock drummer, by the way, so ask her about that, too. She’s also the one who came up with the idea for the Riot Grrrl show and will be helping to mount that exhibit.
- JD Beltran is the Executive Director of Art + Water, and is the main reason that this bonkers idea is coming to fruition. She is the hardest-working person in San Francisco’s art world, and not a bit of this would have been possible without her.
- We also owe a profound debt to the Port of San Francisco, the Port Commission and its hardworking (volunteer!) commissioners, and to Amy Cohen and Scott Landsittel, who guided us through the process for the past 14 months. They are the kinds of civil servants we dream about when we think of public service.
- Speaking of which: thanks go to Mayor Lurie. A few weeks after Daniel Lurie was elected, we showed him our vision for Pier 29, and his enthusiasm and support was an essential boon at a key moment.
We at Art + Water think this is a great moment in the history of art in SF art. In SFMOMA’s Ruth Asawa show and in the Legion of Honor’s Wayne Theibaud show, we’ve just enjoyed two of the best exhibitions ever mounted for Bay Area artists. There’s the Further triennial coming. There’s the Space Program and the Box Shop and the coming resurrection of the SFAI’s campus. There’s the Fog Art Fair and Jessica Silverman and Electric Works, and the many valiant galleries that have held on during these trying times. There’s the de Young, which has struck a gorgeous balance between accessibility—with their brilliant and joyous Open shows—and the very highest achievements in curation and presentation; their Kehinde Wiley show was an unimprovable staging full of drama and nuance. No institution could have done better, anywhere.
We hope that Art + Water can be part of what could be an unending ascension of this city’s visual arts. Please get in touch if you’d like to join us.
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